Taggled - the future of vcommerce?

by Startacus Admin

So the premise of Taggled is simple…

Concentrating (one may assume initially) on the fashion sector, Taggled allows you to watch an online fashion video, click on the various ‘tagged’ clothing links that appear and be directed straight to the products- and that all important shopping cart to make your purchase.  Nice.

Of course most people like an abundance of things they see online every day, but with Taggled, video not only becomes an important place to showcase products -the video becomes an opportunity to make an immediate transaction, there and then.

Based in Northern Ireland, and currently in pre- launch beta, we had recently seen a Taggled video in action and thought it was wise to find out more about ; how far developed the platform is, how the idea was initially conceived and how they see the platform developing…So check out the Q and A’s below for those all important….well, Q and A’s…

We admittedly already love the concept behind Taggled but could you give everyone a brief pitch of your business - what's it for and what does it do?

Taggled is the new free online tool to help bloggers and video bloggers make more money, and help regular viewers find out more from directly within a video. Have you ever been watching a video online and thought, “I wonder where that jacket is from?” If you're like me you've probably gone on and searched via google, asked your friends on Facebook and then given up. Now with Taggled, tags can be included in videos with all the information you need, including the ability to buy the item you've been looking at. Vloggers earn a commission on any items sold through their video, providing them with a new revenue stream.

What stage are you at in launching Taggled and how much initial interest have you had - both in driving traffic and from the general entrepreneurial community?

We're really excited that even though we are making money and have a growing community, we actually haven't launched yet. We are still in a Beta phase, and we are working with vloggers to make sure everything is working in the way they'd expect. The feedback has been great and we've had a lot of local and international support from other entrepreneurs.

What was the hardest part of developing the concept for Taggled?

Because I had experienced the problem myself, I knew there was a need for it. Because I had the skills to build the tool, I found the development stage quite straightforward. And best of all the market has found us.

Being a Northern Ireland startup, everyone is always on the look for hopefully the birth of a NI platform that has global appeal - is that you guys?

That's the aim! We've received great feedback so far from all over the world and have quite a few trips planned for the next few months. We've got a Tech Mission in San Francisco and Web Summit in Dublin in October, Las Vegas in January and Barcelona in February. We are meeting with vloggers, ensuring that we meet with members of the Taggled community (or Tagglers) as part of those trips.

Any advice for other early stage NI based entrepreneurs?  any places, spaces and people that you would recommend they check out that might be able to help?

It's a confusing time right now in Northern Ireland when it comes to startups. There is money available to help companies get started, and there is support for when the company is really taking off. Finding the help in between is the hardest part.

Take advice from people you trust, ask lots of questions, but in the end you need to trust your instincts.

Whats next for Taggled and any sneaky news you can share with us all?

Well I can't give too much away, but we are launching in Q1 of 2014, and we'll be having a big party to celebrate that. We have big plans, so be sure to join us on Taggled.tv and we'll let you know all the details.

You can get all involved by checking out Taggled.tv and following @taggledtv on Twitter. Good luck to the team and hopefully we hear much more about this startup in the next year as the platform develops...

If you like the words "innovation" and "fashion" then you might also like our previous posts:

• Startup of the Week - Snap Fashion
• Creating a sustainable fashion brand - an interview with a self starter

 

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Published on: 25th September 2013