Laylo - boxed wine, reimagined
by Startacus Admin
Laylo is an innovative and sustainable wine startup that's on a mission to bring boxed wine back with a bang
What’s better than coffee? Nothing. But what’s almost as good as coffee? Wine!
London-based wine startup Laylo is challenging the image of boxed wine as being cheap and terrible, fit only for teenage house parties when the parents are gone.
In this age of changing opinions about packaging and sustainability, revisiting a previously scoffed-at product like boxed wine and making people rethink their preconceptions of it isn’t as difficult as it might have been a few years ago.
Put nice, premium wine into a box, add a fancy pattern full of meaning to the box, and you’re already partway there and people will be questioning why they ever considered the shape of their wine’s vessel to matter!
So far, the startup has offered 2 boxes of wine, both 2.25L, which is the equivalent of 3 bottles. The first is a Tempranillo (red) from Spanish winemakers Ruth and Ana de Andres, which unfortunately (for us) sold out back in November; and the second is a Sauvignon Blanc (white) from Loire winemaker Pierre-Jean. Both come in at £34.99, which is a very respectable price for a good wine. The startup will be introducing a new vintage this summer, and we can only assume there will be as much thought and research put into it as their current offerings, with as much emphasis put on its providence as on it’s taste.
Laylo’s co-founders Laura Rosenberger and Laura Riches came together via a chance WhatsApp conversation and joined together their expertise as financial analyst and former Marketing Director at Naked Wines, respectively, to bring life to the idea of Laylo and of bringing boxed wine back with a bang - something that it’s safe to say they’ve already done what that Tempranillo selling out so quickly.
Laylo works with Australian Master of Wine Clem Yates to source the highest quality wines, and it is with her that the startup intends to launch a new Sicilian red and Provence rosé this summer. We look forward to it.
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Published on: 2nd June 2021
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