Offset your carbon footprint with Project Wren

by Startacus Admin

The lowdown on Project Wren, the app aiming to help us to take the first step in reversing climate change, making it easy to offset your carbon footprint.

If you have ever taken a couple of brain cells and rubbed them together, you’ll understand that climate change is the single biggest threat to the human race since we went to war against the dinosaurs.

As with so much that we write about, those in a position of power, in a position to make actual, impactful change often do pretty much nothing, while individuals bend over backwards to do their part in reducing their carbon footprint. Luckily, we have startups like today’s to help us do that.

California-based Project Wren is a platform to help people understand their carbon footprint, understand climate change itself, and understand how to act against it. The main point is that, try as we might to reduce carbon emissions as much as possible, some emissions simply cannot be reduced or cut out, and so for these, we can offset them.

With Wren, you simply take a few minutes to calculate your carbon footprint, and then use that to choose a carbon protection project to help fund. These projects are from around the world, and include things like protecting forest, planting new forest, or using regenerative agriculture techniques to sequester carbon or prevent methane emissions.

Wren selects projects using 3 criteria: Measurable - a reliable protocol for measuring how much greenhouse gas they prevent or sequester; Additional - projects that are not economically viable without being paid for the CO2 they offset, and would not happen without the support of Wren users; Transparent - projects that share as much information as possible.

When you support one of these projects, you get full access to all documentation and data Wren has from the project, so you can thoroughly review project details, and they send you detailed updates on the project once every 2 weeks.

Until the inevitable rise of the cyborg dinosaurs, we should all be focused on reversing the devastation of climate change before it reaches the precipice of no return over which we now dangle precariously.

Any startup, like Wren, making that easier and more impactful has our attention.

If you like the sound of this startup you might want to read up on: 

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Evocco helps you shop sustainably and minimise the environmental impact

Fancy some carbon negative ‘craft beef’?

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• #
• #climate
• #environment
• #eco
• #climate change
• #project wren
• #social impact

Published on: 14th July 2019