Street Tag - the gamified healthy lifestyle app

by Startacus Admin

The gamified healthy lifestyle app Street Tag, that's aiming to promote and enhance community-wide participation in physical activities..

We’ve seen how popular the likes of geocaching and Pokémon Go have been: apps that get you out and active collecting physical or digital...well, collectibles. Particularly in the case of geocaching, these activities can be great for families, bringing them together for a fun treasure hunt where staying fit and healthy is a happy by-product.

UK-based Street Tag is continuing this idea with its app, turning people’s streets into a virtual playground. Street Tag is designed to be played in teams of up to 6, pitting neighbour against neighbour in a deadly battle to take over the streets until they run red from your defeated foes. Or, as Street Tag puts it, bringing together families, neighbours, and communities to get out more, making your street fun and your neighbours fun to live with.

In Street Tag, players record their distance walked, run, or cycled by scanning virtual QR code tags with their smartphone at various locations. Their total distance accumulates and they climb up the local leaderboard, creating competition, staying physically active, connecting with their local green spaces and rediscovering their area, and earning prizes.

The Street Tag team is more active and engaging on social media than some startups, and seem to be pretty quick to take on feedback from users.

One example of this is that, due to requests through social media, they will soon be implementing a feature that allows the app to register tags that they pass without the user having to have it open on their phone.

This was decided and announced as an upcoming feature on May 15, and announced as nearly done and being tested on May 21. That’s the kind of reactive company any software user dreams of...

Displaying just how popular the app has proven to be, demand on Street Tag’s server recently became more than it could handle, and they had to boost it to handle more scans per second. A perfect environment for the Street Tag app is for school activities, and plenty of schools have already got involved for the Street Tag School Leaderboard Trophy.

Although Street Tag is currently only available in limited areas, there is a simple process to request that it be added to your locale, and we think this perfect balance of fun and simplicity will have people everywhere making that request.

If you like the sound of this startup, you might want to read our recent feature on Run An Empire - the lowdown on the AR running game or WarDucks who recently raised €3.3m to launch its location based augmented reality mobile game.

 

Subscribe to our newsletter

If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.

• #
• #activity
• #gamification
• #health
• #gaming
• #fitness
• #street tag
• #social impact

Published on: 2nd June 2019