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If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers. The modern world is progressing very quickly. Things that were impossible yesterday already seem everyday and ordinary today. Many things that appeared not so long ago are so firmly included in the life of a modern person that it is already impossib...
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London-based SaaS startup Evorra has created a data marketplace enabling brands and agencies to build and scale their marketing audiences. Third party data is a $200 billion industry, and is the driving force behind all internet marketing. It’s the reason that we look at something on Amazon and then see nothing but ads for that same thing all over Facebook. But as we have seen again and a...
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Planning to build your business into a luxury brand? These tips will help you do just that... Luxury brands must strive for perfection. Any flaws and a firm’s luxury image can be severely damaged, and few companies will recover from any shortcomings.  Additionally, the demand for luxury is high. A surge in spending was predicted at the start of 2021, and people are keen to break fre...
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  Shutterstock acquires PicMonkey to help expand its offering to small businesses, by providing additional tools to non-professionals to elevate their visual content Leading global creative platform Shutterstock are driving forward with their goal to democratise creativity with the acquisition of PicMonkey, a leading online graphic design and image editing platform that enables creators of...
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Want to get your product on the supermarket shelves? Here are a just a few of the reasons why that will help... According to research reported by the Retail Gazette, UK retail sales in August 2021 grew at the fastest pace in nearly seven years. The CBI found 60% of retailers reporting higher sales in the year running to August – up from the July figure of 23% and the highest reading sinc...
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Planning to launch a fashion brand this year? Here are a few basic tips that will help you do just that and get your business off to the right start For intrepid entrepreneurs, the Coronavirus pandemic could just be the boost you need to turn your ideas into a flourishing business. The global crisis has changed the entire corporate landscape and meant that many individuals now face an uncertai...
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No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consi...
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When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
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“Free-from” food-to-go challenger brand Pollen + Grace have announced they are to launch into national supermarkets Tesco and Co-Op, continuing its mission to bring exciting healthy meals to the high street. From May 2019, Pollen + Grace will expand into in 50 Co-op supermarkets across the South of England, including London and surrounding cities. The range will also be available...
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