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Planning a marketing campaign for your business for the year ahead? These tips will help you ensure that it's a success A successful marketing campaign today needs to be done with the relationship at the forefront. It isn’t enough to offer a great product as you also need to really engage with customers.  2020 was all about the local community. We really got to know our neighbours a...
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SME and starting to plan for Black Friday? These tips from Demi Edmunds at TextAnywhere, will help you create an effective customer comms strategy in the lead-up... This year Black Friday is on November 27th and given that many industries have been impacted by the pandemic and lockdown implementations, it’s important businesses capitalise on one of the busiest shopping weekends of...
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The coronavirus pandemic and its effects are realities that took the world by storm. Even as lockdown restrictions are being eased all over the world, some changes have come to stay. The crisis has created long-term effects that have changed the business landscape totally. In view of this, businesses ought to engage pivoting strategies to maintain continued relevance once the pandemic ends. Everyt...
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The MD of event specialists Gazeboshop shares his tips and advice on company branding... Branding is a concept that we are all familiar with, but few of us truly understand how to build and market a successful brand. This relatively rare skill has never been more important. Consumer behaviour has evolved since the COVID-19 epidemic began and the businesses who have managed to maintain their ...
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Pitching: Do You Have a Biscuit Strategy? This is it. You’ve done your research, studied each attendee’s LinkedIn profile and double checked your figures. But what happens when talking fails? What have you got up your sleeve? Your trump card? I am of course talking about the choice of biscuits. Never mind blue chip investment. This is choc chip investment and you need to make sur...
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